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ARTIST NAME HERE
Fan Club App & Digital Experience
A branded digital experience designed to bring fans closer to ARTIST NAME through exclusive content, membership benefits, artist
OVERVIEW
I worked across the product and creative process to help shape the app experience from concept through launch. The goal was to create a digital home for fans while supporting the artist's broader membership and engagement strategy.
MY CONTRIBUTION
I serve as a bridge between artist teams, and the internal teams within 237 Global. I help turn creatove direction and ideas into a launch-ready digital experience.
DESIGNING THE FAN JOURNEY
The app was designed around the moments that matter most to fans: discovering new content, accessing exclusive experiences, staying up to date with all things ARTIST NAME HERE, and building a stronger connection with both the artist and like minded fans.
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CONNECTING PRODUCT + CRM
The app is only one part of the fan relationship. Supporting CRM and engagement initiatives help move fans from discovery to membership, participation, and retention.
EMAIL / CRM
Campaign concepts, messaging, and supporting creative designed to keep fans informed and engaged.
MEMBERSHIP
Exclusive content and member experiences designed to give fans a reason to join and return.
PUSH / APP COMMUNICATION
Supporting communications around artist updates, content drops, and key moments.
LAUNCH COORDINATION
Coordinated creative, requirements, approvals, testing, and submission milestones across the launch process.
THE TAKEAWAY
A digital fan experience is more than the interface. It is a combination of product, creative, communication, and strategy that gives fans a stronger connection to the artist.
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